Charles & Dean Finance
Discover how Supercharged Media are successfully scaling motor finance enquiries for Charles & Dean.
The goal.
Supercharged Media is proud to have entered the third year of our partnership with Charles & Dean. For 2025, we have been entrusted with scaling digital customer acquisition for their motor finance department.
The strategy.
Our ad campaigns are optimised for generating new customers across Google and Meta ads. We've designed custom landing pages, that we continuously A/B test to improve user experience and reduce cost per lead.
Various new tech features have been implemented on our landing pages to improve conversion rates, from phone widgets where users can easily call the sales office to live chat functionality.
We’ve jointly implemented post-lead automations with email and SMS follow-up sequences, to ensure people are regularly communicated with after they became a lead.
We regularly test creative and ad copy across Meta and Google to identify the best performing messaging for our target audience.
Comprehensive data reporting track all key performance metrics; cost per lead, cost per customer acquisition, lead to customer conversion rates, average customer revenue, return on investment, etc.
The results.
During the top-performing months of 2024, our digital ad campaigns generated up to 18% of the motor department’s monthly turnover, highlighting the significant impact of our strategy on their bottom line.
A continued focus on return on ad spend has enabled Supercharged Media to maintain a long-term working relationship with one of the UK's biggest finance brokers.
Supercharged Media has generated car finance enquiries for my brokerage team over the last two-years from Google & Meta ads. They have acheived a positive return on ad spend, and consistently maintained excellent communication. Highly recommend for all your advertising and landing page needs.
Dean - Charles & Dean
What we've achieved through Facebook ads for some of our other clients:
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Is paid social worth it?Paid and organic social media is not a matter of either-or, paid campaigns will support your organic social media efforts in the long run. If you are sceptical, consider the following benefits of investing in paid social media: 1. It gives your business guaranteed reach. 2. It allows you to target your most relevant customers. 3. You can learn about your target audience through extensive data.
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How much do you charge?Supercharged Media charges a combination of fixed monthly fees and commission dependant on the client business model. Our rates are determined by our monthly time investment, client ad budgets, and the revenue we generate from our campaigns.
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What types of businesses do you work with?We require clients to have a minimum monthly marketing budget of £1,500, this includes ad spend and our management fee. We pride ourselves on being small-medium business friendly and work with start-ups to established businesses. To make sure you are the right fit we will look at: your offer, margins and the potential for scalability. Supercharged Media delivers the most impact for clients that have a proven business model and want to scale to the next level.
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What happens if I work with you and don't get the results?If you are the right fit, then we are confident in the results we can provide to scale your business. However if any circumstances change then you will not be tied into a long contract, we operate with a 3-month minimum commitment and then a rolling contract.