Win Your Dream Bike
Win Your Dream Bike is a premium bike competition platform where you can win a selection of road, mountain and gravel bikes.
The goal.
Acquire new sign ups to the Win Your Dream email database.
The strategy.
We devised a free competition cycling enthusiasts could enter by subscribing to Win Your Dream Bike’s email newsletter.
The competition offered all new email opt ins the chance of winning a big prize draw of cycling accessories and gifts worth over £1,500!
We promoted the prize draw on Facebook and Instagram for less than 24-hours to create urgency.
The results.
£822.19 spent on ads and 2,482 emails acquired at an average cost per email of 33p.
These new email subscribers are engaged with a high email open rate, and many have purchased tickets for Win Your Dream Bike's monthly competitions.
