Win Your Dream Bike
Win Your Dream Bike is a premium bike competition platform where you can win a selection of road, mountain and gravel bikes.
The goal.
Scale Win Your Dream Bike’s turnover, customer database and competition performance through a more structured digital marketing strategy.
The aim was to increase ticket sales, improve campaign profitability, and give the client clearer insight into which bikes, audiences, offers and competition formats were most likely to perform.
The strategy.
Supercharged Media worked alongside Win Your Dream Bike for two years, managing every aspect of the digital marketing strategy.
Our work included Meta ad management, budget planning, creative testing, content direction, campaign analysis, reporting and wider consultancy across the business.
We helped advise on the structure of competitions, including ticket pricing, prize selection, competition length, audience targeting, ad creative, offer messaging and the timing of campaigns.
A key part of the strategy was tracking everything properly. We monitored ad spend, ticket sales, revenue, cost per purchase, customer acquisition and competition profitability, giving the client a clear picture of what was working and where improvements could be made.
This reporting allowed us to make faster decisions, identify the strongest-performing bikes and audiences, and scale spend with more confidence.
All campaigns were focused on driving ticket sales, with ongoing optimisation around the ads, audiences, creative and competition formats most likely to generate profitable revenue.
The results.
Over two years, our work helped Win Your Dream Bike scale its turnover, customer database and overall competition performance.
The success of the ad campaigns gave the business the confidence to expand the team, reinvest into bigger and better prizes, and improve the backend technology needed to support growth, including their website and wider competition infrastructure.
By managing the full digital strategy and reporting process, we helped the client make better decisions around ad spend, creative, prize selection, ticket pricing, competition length and customer acquisition.
The campaigns helped generate consistent ticket sales, attract new customers, and improve the profitability of their bike competitions.
This gave Win Your Dream Bike a more scalable marketing system, built around Meta advertising, data analysis, reporting and ongoing digital consultancy.
