UK Minis
Explore how we helped UKMINIS scale from 2 classic Mini competitions per month to up to 3 per week through Meta ads and digital marketing consultancy.
The goal.
Increase the volume and profitability of UKMINIS competitions, while helping the business scale beyond its existing social media audience.
The aim was to sell more raffle tickets, improve campaign profitability, and give the client clearer insight into which vehicles, audiences, ticket prices and competition formats were most likely to perform.
The strategy.
Supercharged Media has worked alongside UKMINIS for the last four years, managing their Meta ads and providing wider digital marketing consultancy.
Our work has included managing multiple six-figure ad budgets, scaling campaigns strategically, and ensuring spend is deployed towards the most profitable audiences, creatives, days and times.
We have also provided content briefs for high-converting ads, helping UKMINIS create stronger creative assets that showcase each car and encourage ticket sales.
Alongside the ad management, we have supported the client with data analysis across wider areas of the business, including ticket pricing, odds, competition length, customer behaviour, repeat purchase revenue, new customer acquisition and vehicle selection.
This has allowed UKMINIS to make more informed decisions around which competitions to run, how to structure them, and how to scale profitably.
The results.
When we first started working with UKMINIS, they were raffling around two classic Minis per month.
They now run up to three Mini competitions per week, alongside profitable competitions for selected non-Mini classic cars.
Through ongoing Meta ad management, creative testing and commercial data analysis, UKMINIS has been able to significantly increase competition volume while continuing to optimise for profitability.
The account continues to scale through a clearer understanding of which cars, audiences, ticket prices and competition formats are most likely to drive strong ticket sales.
The guys at Supercharged have been amazing in helping us scale month on month! Their ad management and help with content, website changes growth etc has been brilliant! Looking forward to another huge year of growth! Thanks guys
Ash - Creo Studios
What we've achieved through Facebook ads for some of our other clients:
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