UK Minis
Explore UK Minis success in car giveaways through our impactful marketing strategy.
The goal.
Ensure profitable ticket sales and increase the number of classic Minis raffled through the platform while growing the customer database to diversify ticket sales beyond UK Minis social media following.
The strategy.
Supercharged Media managed UK Mini's Meta ads, strategically scaling ad budgets. By providing content briefs for highly converting ads, we tailored strategies to identify optimal audiences (including the most profitable age groups), content, ad copy, placements, and the most profitable days and times to run our ads.
Testing ticket pricing, odds and the length of its competition was key to scaling the frequency of UK Minis competitions. A strong encouragement was placed on testing Minis of all values ages and sub-interest groups to identify the type of stock that consistently sold well on the site.
The results.
Through collaborative efforts, UK Minis transitioned from raffling off around 2 classic Minis a month to 1 a week, achieving their goal of increased raffle volume.
Moreover, our strategies assisted in optimising competition profitability, marking a consistent improvement for each competition. We look forward to continuing our work with UK Minis and helping them to scale further.
The guys at Supercharged have been amazing in helping us scale month on month! Their ad management and help with content, website changes growth etc has been brilliant! Looking forward to another huge year of growth! Thanks guys
Ash - Creo Studios
What we've achieved through Facebook ads for some of our other clients:
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