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Charles & Dean Finance

Discover the success of Charles & Dean Finance lead generation through our impactful marketing strategy. 

The goal.

Generate more commercial finance customers through Facebook and Google ads. 

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The strategy.

Our campaigns on Facebook and Instagram target business owners, we promote two different commercial lending services offered by Charles & Dean: Asset Finance and a Business Cash Advance.

 

For each service we’ve tested different messaging and ad creative to identify the most effective pitch to get business owners to contact. Our ads optimise for leads, whereby people fill out their details on an in-app landing page to request a call back. 

 

To generate enquiries from Google we established the relevant search terms we wanted our Google ads to appear for that is being searched by Charles & Deans target audience. We then custom-built a landing page that talks about asset finance: how it works, the benefits, and incorporated many call to actions urging business owners to request a call back. 

The results.

Commercial leads are up 334% in 2023 compared to 2022 since Supercharged Media has taken management of Charles & Deans commercial digital lead generation campaigns.

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Supercharged Media has generated car finance enquiries for my brokerage team over the last two-years from Google & Meta ads. They have acheived a positive return on ad spend, and consistently maintained excellent communication. Highly recommend for all your advertising and landing page needs.

Dean - Charles & Dean

What we've achieved through Facebook ads for some of our other clients:

Frequently asked questions.

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