Charles & Dean Finance
Discover the success of Charles & Dean Finance lead generation through our impactful marketing strategy.
The goal.
Generate more commercial finance customers through Facebook and Google ads.
The strategy.
Our campaigns on Facebook and Instagram target business owners, we promote two different commercial lending services offered by Charles & Dean: Asset Finance and a Business Cash Advance.
For each service we’ve tested different messaging and ad creative to identify the most effective pitch to get business owners to contact. Our ads optimise for leads, whereby people fill out their details on an in-app landing page to request a call back.
To generate enquiries from Google we established the relevant search terms we wanted our Google ads to appear for that is being searched by Charles & Deans target audience. We then custom-built a landing page that talks about asset finance: how it works, the benefits, and incorporated many call to actions urging business owners to request a call back.
The results.
Commercial leads are up 334% in 2023 compared to 2022 since Supercharged Media has taken management of Charles & Deans commercial digital lead generation campaigns.
Supercharged Media has generated car finance enquiries for my brokerage team over the last two-years from Google & Meta ads. They have acheived a positive return on ad spend, and consistently maintained excellent communication. Highly recommend for all your advertising and landing page needs.
Dean - Charles & Dean
What we've achieved through Facebook ads for some of our other clients:
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Is paid social worth it?Paid and organic social media is not a matter of either-or, paid campaigns will support your organic social media efforts in the long run. If you are sceptical, consider the following benefits of investing in paid social media: 1. It gives your business guaranteed reach. 2. It allows you to target your most relevant customers. 3. You can learn about your target audience through extensive data.
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How much do you charge?Supercharged Media charges a combination of fixed monthly fees and commission dependant on the client business model. Our rates are determined by our monthly time investment, client ad budgets, and the revenue we generate from our campaigns.
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What types of businesses do you work with?We require clients to have a minimum monthly marketing budget of £1,500, this includes ad spend and our management fee. We pride ourselves on being small-medium business friendly and work with start-ups to established businesses. To make sure you are the right fit we will look at: your offer, margins and the potential for scalability. Supercharged Media delivers the most impact for clients that have a proven business model and want to scale to the next level.
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What happens if I work with you and don't get the results?If you are the right fit, then we are confident in the results we can provide to scale your business. However if any circumstances change then you will not be tied into a long contract, we operate with a 3-month minimum commitment and then a rolling contract.