Charles & Dean Finance
Discover the success of Charles & Dean Finance lead generation through our impactful marketing strategy.
The goal.
Generate more commercial finance customers through Facebook and Google ads.
The strategy.
Our campaigns on Facebook and Instagram target business owners, we promote two different commercial lending services offered by Charles & Dean: Asset Finance and a Business Cash Advance.
For each service we’ve tested different messaging and ad creative to identify the most effective pitch to get business owners to contact. Our ads optimise for leads, whereby people fill out their details on an in-app landing page to request a call back.
To generate enquiries from Google we established the relevant search terms we wanted our Google ads to appear for that is being searched by Charles & Deans target audience. We then custom-built a landing page that talks about asset finance: how it works, the benefits, and incorporated many call to actions urging business owners to request a call back.
The results.
Commercial leads are up 334% in 2023 compared to 2022 since Supercharged Media has taken management of Charles & Deans commercial digital lead generation campaigns.
It's been an absolute game changer using Supercharged Media for our social media ad campaigns. We've seen a huge increase in traffic to our site, resulting in more sales. Tom and the team are a pleasure to work with and are always on hand to offer advice to help grow our business. I know this sounds like a typical "review" but honestly, annoyed we didn't use them sooner but so glad we have! Would love to keep them our little secret but these guys could transform your business!
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