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Young Driver
Young Driver delivers driving lessons for kids and teenagers at over 70 private venues across the UK.
The goal.
Drive more visits to the website and acquire new customers that haven’t used Young Driver before, whilst keeping our average CPA for all campaigns under £5.
The strategy.
We launched Search Ads in Google with relevant, high-intent search terms that will attract a cold audience, someone that is looking for the services Young Driver offers but they haven’t been introduced to the company yet.
The results.
6.7% cold audience conversion rate.
16.54 ROAS achieved to a cold audience.
£4.27 cost per sale achieved with an average order value of £70.61.
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