Win Your Dream Bike
Delivered a 3x reported ROAS across Meta, with an average cost per purchase below £4.
Win Your Dream Bike is an online bicycle competition brand, giving customers the chance to win high-value bikes through paid entry competitions.
Meta Ads
Creative Testing
Campaign Reporting
Growth Strategy
The Goal
Increase ticket sales for Win Your Dream Bike while building a more structured and scalable paid social strategy.
The aim was to drive consistent purchase volume, control acquisition costs and give the business clearer insight into which prizes, audiences and offers were most likely to generate profitable sales.
The Strategy
Supercharged Media supported Win Your Dream Bike with Meta ad management, creative testing and campaign reporting.
The strategy focused on building campaigns around purchase volume and profitability, using Meta ads to promote competitions to relevant motorcycle audiences and drive high-intent traffic to the website.
We tested different creatives, prizes, offers and audience segments to understand which combinations were most likely to generate ticket sales at a profitable cost.
Alongside campaign management, we provided structured reporting to help the business make better decisions around ad spend, creative direction, customer acquisition and future competition planning.
The Results
Across a 12-month reporting period, the Meta campaigns delivered a 3x reported ROAS while maintaining an average cost per purchase below £4.
By focusing on acquisition cost and reported return, Win Your Dream Bike gained a clearer understanding of which prizes, audiences and offers were most profitable.
This helped the business make better decisions around competition planning, ad spend, creative direction and customer acquisition.
The result was a more structured and scalable paid social system for driving ticket sales and supporting future growth.
