AI AdvertisingAgency UK | Supercharged Media

TAKING ON NEW CLIENTS - Q4

WHY NOW

A new ad channel is opening up.

Hundreds of millions of people are now using AI assistants to research products, services and businesses. Sponsored placements are beginning to appear within that experience, creating a new paid acquisition channel for advertisers willing to test it early.

01

Early competition is still limited

With fewer advertisers competing for placements, there is an opportunity to test the channel at potentially lower costs before it becomes more crowded.

WHAT WE DO

We get campaigns live early and measure what works while competition is still relatively low.

02

There are very few established benchmarks

There is still limited data around costs, conversion rates and lead quality, so businesses need to test the channel rather than rely on assumptions.

WHAT WE DO

We run controlled tests and use real campaign data to decide where budget should go.

03

It doesn’t work like traditional search

AI advertising is driven more by context and conversation than a conventional keyword list, so Google Ads tactics cannot simply be copied across.

WHAT WE DO

We build campaigns around how the platforms actually work, rather than forcing a search strategy into a different channel.

04

The traffic still needs to convert

New traffic is only valuable if the landing page, tracking and enquiry journey are working properly.

WHAT WE DO

We look at the whole journey so we can separate a channel problem from a conversion problem.

01

ChatGPT Ads

Campaign setup, creative and ongoing management inside OpenAI’s ad platform.

02

Emerging AI placements

New AI advertising opportunities tested as they become available, so you can learn early rather than play catch-up later.

03

Creative & messaging

Copy and creative built for conversational environments, where ads need to feel relevant rather than intrusive.

04

Landing pages

Landing pages built or improved to give AI traffic the best chance of converting.

05

Tracking & attribution

Clear tracking to show what AI traffic does after the click and how it performs against your other channels.

06

Reporting you can act on

Clear reporting on what it cost, what it generated and whether it deserves more budget.

WHAT WE MANAGE

Everything you need to test AI advertising properly.

WHERE WE ARE NOW

We’re already generating enquiries for existing clients through AI placements while the platforms are still in beta. For now, we see it as an additional acquisition channel alongside Google and Meta — not a replacement for them.

HOW IT WORKS

Test it properly. Then decide.

This is still a new channel, so we treat it like one: a defined test, a clear budget and a decision based on the numbers.

01 Week 1–2

Baseline

We review your existing paid activity, website and tracking, then agree what a worthwhile enquiry or sale looks like before anything goes live.

02 Week 3–8

Test

We launch with a defined budget and clear objective, with landing pages and tracking set up so we can measure the channel properly.

03 At the end

Decide

We show you the cost, lead quality and commercial outcome. If it is working, we scale it. If it is not, we say so.

TOM & ALIS — FOUNDERS

WHY SUPERCHARGED MEDIA

Your account stays in experienced hands.

Managed by experienced people

Your campaigns are managed by people who have spent millions across Google, Meta and other paid channels. No junior account managers learning on your budget, and no strategy being passed down through layers of a team.

We look beyond the ads

A new channel is only worth testing if you can read the result. We bring the ads, landing pages, tracking and reporting together, so at the end of a test you know what it produced rather than what the platform claims.

Talk to us

30-day rolling / No long-term contracts / Runs alongside your existing channels

GOOGLE REVIEWS

READ ALL 75 REVIEWS →

FAQ

The questions we get asked most.

ChatGPT Ads are sponsored placements that can appear below a ChatGPT response. They are clearly labelled and kept separate from the answer itself. Advertisers can use OpenAI Ads Manager to create campaigns designed around reach, clicks and conversions, depending on the campaign setup.
Yes. ChatGPT Ads have launched in a growing number of markets, including the UK. Ads may appear to users on the Free and Go plans, while Plus, Pro, Business, Enterprise and Edu plans do not currently show ads.
Yes. ChatGPT Ads launched in the UK in 2026 and advertisers can now access OpenAI's advertising platform where eligible. The platform is still relatively new, so we treat it as a channel to test and measure properly rather than assuming established Google or Meta benchmarks will apply.
Advertisers create campaigns, budgets, ad groups and ads through OpenAI Ads Manager. Rather than relying on a traditional keyword list, ChatGPT Ads can use the context and intent of a conversation, the landing page, ad copy and advertiser-provided context hints to decide when an ad may be relevant. That makes the approach different from conventional Google Search advertising.
Ads can appear below a ChatGPT response as a separate sponsored placement. They are visually separated from the assistant's answer rather than being inserted into or written as part of the answer.
No. Advertising and ChatGPT's answers operate separately. Paying for advertising does not allow an advertiser to change, rank or influence what ChatGPT says. Paid advertising and being mentioned organically in an AI answer are two different things.
Ads may currently appear to users on ChatGPT's Free and Go plans. Plus, Pro, Business, Enterprise and Edu users do not currently see ads, and ads are not shown to accounts identified as belonging to users under 18.
No.

Advertisers do not receive access to a user's private ChatGPT conversation.

OpenAI states that conversations are kept private from advertisers and user data is not sold to advertisers.
They can use relevance and, where the user has enabled ad personalisation, selected signals from their broader ChatGPT experience. Advertisers do not receive the underlying private conversation or personal ChatGPT history.
Google Search primarily responds to searches and keyword intent. ChatGPT Ads operate within a conversational environment where people may be researching, comparing options or trying to make a decision. ChatGPT can use richer conversational context to determine relevance, while advertisers can provide context hints rather than relying solely on conventional keyword matching.
Not in the same way as Google Search. Advertisers can provide context hints describing conversations, topics or keywords where an offer may be relevant, but these are not exact-match keywords and do not guarantee that an ad will appear in a specific conversation.
Usually not as a straight replacement. Google Ads is a mature acquisition channel with established search demand and much more historical performance data. ChatGPT Ads are newer, so for most businesses we would initially test them alongside proven channels rather than turning those channels off.
Potentially, yes. Meta, Google and ChatGPT reach people in different environments and at different points in the buying journey. The right decision is based on whether each channel can generate commercially valuable customers rather than assuming one should replace another.
They are worth considering as a measured test where the business, audience and advertising category are suitable. Because the platform is still new, there is less established benchmark data than there is for Google or Meta. We therefore define what success looks like before launching and judge the channel on actual results.
It is early, but that does not necessarily mean businesses should wait. Testing early allows you to build your own performance data before the channel becomes as mature as established platforms. The important thing is to use a defined budget and measure the result rather than treating early adoption as a guarantee of cheap or profitable acquisition.
Our focus is ChatGPT Ads and emerging AI advertising opportunities as they become commercially available. The market is developing quickly, so we evaluate new platforms based on availability, audience fit, measurement and whether they offer a credible opportunity for the client.
They can be particularly interesting for businesses whose customers research, compare options or seek recommendations before making a decision. The business still needs a clear offer, a website or landing page capable of converting traffic and a way of measuring what happens after the click.
Potentially, yes. ChatGPT Ads are not only designed for large global brands. Whether advertising makes sense depends on advertiser eligibility, the available budget, the value of a customer and whether enough data can be generated to judge the test properly.

There is no universal cost. OpenAI Ads Manager supports CPC campaigns, where advertisers pay for valid clicks, and CPM campaigns, where advertisers pay per thousand impressions. Actual costs depend on the auction, relevance, objective, bid and competition.
They can be. The Clicks objective uses CPC bidding, while Reach campaigns use CPM bidding. Which objective makes sense depends on what the advertiser is trying to achieve.
There is not enough mature market data to say that ChatGPT Ads are universally cheaper than Google Ads. The more useful comparison is cost per qualified lead or customer. A cheaper click does not automatically mean a cheaper acquisition.
Competition and pricing may change as the platform grows, but nobody can reliably predict future auction costs. That is one reason we prefer to test the channel against your own commercial numbers rather than making assumptions based on what happened historically with Google or Meta.
Platform requirements and recommended bids can vary as the product develops. For Supercharged Media clients, we size the test around what is needed to generate enough useful data rather than applying the same £3,000 monthly minimum we use for established paid-media management in every situation.
There is no single amount that suits every business. We look at the likely click cost, conversion rate, value of an enquiry or customer and how much data the test needs to produce before recommending a budget.
We generally work with businesses already spending, or planning to spend, at least £3,000 per month across their paid advertising activity. The amount allocated specifically to a ChatGPT Ads test can be smaller while the channel is being evaluated.
Our fee depends on the scope of the project, campaign requirements, tracking and the amount of ongoing work required. We set out the management fee and test budget clearly before anything goes live.
Yes. Your media budget is paid to the advertising platform. Our fee covers the work involved in planning, building, managing, measuring and improving the campaigns.
It depends on the scope. If an existing page is suitable, there may be no reason to rebuild it. Where a dedicated landing page or wider website work is needed, we can design and build that as part of the project.
Sometimes. Tracking, landing pages, website work or more complex integrations can create one-off setup requirements. Any additional cost is agreed before work starts.
No. Our management agreements are 30-day rolling. That is particularly useful when testing a newer channel because you are not committing to a long-term contract before knowing what it produces.
No. No credible agency can guarantee how a new advertising channel will perform for an individual business. What we can provide is a properly structured test, accurate measurement and a clear recommendation on whether the channel deserves more budget.

They can. Like any paid channel, whether they generate commercially valuable enquiries depends on the audience, offer, ad, landing page and what happens after the click. We judge the channel on qualified enquiries and customers rather than clicks alone.
Traffic and initial data can appear relatively quickly, but there is no universal timeframe for deciding whether a campaign is commercially viable. The amount of time required depends on budget, traffic volume, conversion rate and the length of your sales cycle.
We look beyond impressions and clicks. Depending on the business, success can mean cost per enquiry, qualified lead cost, cost per customer, revenue or another commercially meaningful conversion.
Yes. OpenAI Ads Manager supports conversion measurement, and tracking parameters such as UTMs can also be used so ChatGPT traffic can be identified in analytics and other reporting systems. Where possible, we connect that data with the CRM or sales outcome as well.
Yes. OpenAI Ads Manager supports conversion measurement and conversion-optimised CPC campaigns where the required setup is available. The quality of the conversion signal still matters, so we want the platform optimising towards outcomes that have genuine value to the business.
There is no established universal benchmark. Conversion rate depends on the sector, offer, landing page and type of traffic. We compare performance against your own commercial targets and other acquisition channels rather than relying on an arbitrary industry average.
There is no universal good CPL. The right number depends on how many enquiries become customers and what those customers are worth. A more expensive qualified lead can be more valuable than a cheaper enquiry that never converts.
We use clear campaign tracking and reporting so traffic and conversions can be analysed separately. UTM parameters and platform conversion measurement can help identify what ChatGPT Ads generate without mixing the results into a general paid-media total.
Different systems can measure and attribute conversions differently. We compare the data across the advertising platform, analytics and CRM rather than assuming every system should show an identical number.
Where the CRM and technical setup support it, yes. The aim is to understand which advertising enquiries become commercially valuable opportunities and customers rather than measuring every lead equally.
We tell you. We review the traffic, conversions, lead quality and wider customer journey to understand whether the issue is the channel, campaign, offer or landing page. If the numbers do not justify continued spend, we will recommend stopping or revisiting it later.
Our case studies show where each account started, what we changed and the impact on lead volume, margin and revenue.

The work can include campaign strategy, account and campaign setup, ad copy and creative, landing pages, conversion tracking, measurement and ongoing optimisation. Because the platform is still relatively new, part of the job is also designing a test that gives the business a useful answer rather than simply spending budget without a clear success measure.
It depends on the experience and resources you already have. The advantage of working with an agency like ours is that we manage paid acquisition across multiple channels, industries and business models. That means the ChatGPT Ads test can be assessed against experience from Google, Meta, TikTok, landing pages, tracking and CRM rather than looked at in isolation.
Tom and Alis, the founders of Supercharged Media, remain directly involved in the accounts we manage. Your account stays in experienced hands rather than being handed down to a junior account manager.
ChatGPT Ads use conversational relevance rather than relying on conventional exact-match keyword targeting. At ad-group level, context hints can be provided to describe the conversations, topics or keywords where an offer may be relevant. These help guide delivery but do not guarantee placement against a specific query.
Context hints are advertiser-provided guidance about the kinds of conversations, topics or keywords where an offer may be relevant. They help ChatGPT's ad system understand potential relevance but do not behave like exact-match Google Ads keywords.
Yes. We handle the campaign messaging, copy, creative direction, design and ad variations using the brand assets and content available from the client. If photography, filming or specialist media production is required, that would normally come from your team or a separate production partner because we are not a media-production agency.
There is no single number. OpenAI recommends using multiple distinct titles and copy variations so the system has different messages and angles available when identifying relevant advertising opportunities. We build enough variation to test genuinely different messages rather than producing near-identical ads for the sake of volume.
We need appropriate access to the advertising account and the systems required to measure performance. Depending on the project, that can include analytics, tag management, your website and your CRM.
It depends on what needs to be set up before launch. If the landing page and tracking are already suitable, campaigns can move relatively quickly. If we also need to build landing pages, make website changes or implement more complex tracking and CRM integrations, onboarding will naturally take longer. We will give you a clear timeline based on the actual scope.
Yes. We want the client's advertising account and business data to remain owned by the client.
That is often how we would recommend testing them. Google can continue capturing established search demand while ChatGPT Ads are measured as an additional acquisition channel. We keep the reporting clear enough to understand what each channel is contributing.
Yes. We can work alongside existing agencies and internal teams where responsibilities are clearly defined.
Usually, your time commitment is relatively small once onboarding is complete. We will still need input on your offer, margins, lead quality and what a commercially valuable customer looks like. The better the business feedback we receive, the more useful the campaign decisions can be.
Eligibility is still evolving. OpenAI's current advertising policies focus primarily on permitted consumer categories such as household and consumer goods, local services, travel and entertainment, and digital products and education. Some regulated sectors have additional restrictions or approval requirements.
Potentially, but approval is not automatic. OpenAI says approved advertisers in financial services may be considered as the category is rolled out gradually, with approvals currently reviewed manually on a case-by-case basis. Advertisers also need to meet relevant legal, regulatory and platform requirements.
Potentially in some circumstances, but these areas are restricted. OpenAI is gradually reviewing approved advertisers in certain regulated categories, including financial services, healthcare and legal services, on a case-by-case basis. Eligibility should therefore be checked before building the campaign.
OpenAI reviews the advertiser, creative and landing page. Ads can be rejected because of the business category, misleading claims, unsuitable creative, restricted products or services, landing-page content or other policy requirements. The full advertising journey needs to comply, not just the headline shown in the ad.

Not always, but it can be useful. Someone arriving from a conversational environment may have a very specific need, so a focused landing page can make it easier to match the message they saw and measure the channel accurately. If an existing page already provides the right experience, we will not rebuild it simply for the sake of having another page.
Yes. We design and build conversion-focused landing pages, forms and complete websites so the advertising and conversion journey can be managed together.
It needs to work well on mobile, load quickly, explain the offer clearly and provide an obvious next step. The ad platform can generate traffic, but it cannot compensate for a website that does not give visitors enough reason to enquire or buy.
Yes, where appropriate. Keeping the traffic identifiable allows us to compare ChatGPT Ads against Google, Meta and other acquisition channels without losing the result inside a combined paid-media total.
The ad click can be tracked into the website, but detailed phone-call attribution may require dedicated call-tracking technology. For businesses where phone enquiries are important, we would look at connected calls and lead quality rather than relying only on click-to-call button activity.
Depending on the available technical and CRM setup, advertising leads can be connected with later sales outcomes. The important thing is to understand whether the traffic is ultimately producing customers, not simply website visits.
We can help with CRM setup and integration, lead routing, email and SMS follow-up and automation. For lead-generation campaigns, the speed and quality of what happens after the enquiry can materially affect the true performance of the advertising.

No. Paid advertising and ChatGPT's organic answers are separate. Buying an ad does not influence whether ChatGPT mentions or recommends a business in an answer.
No. ChatGPT Ads are paid placements shown separately from the assistant's response. Advertisers cannot pay to alter or insert themselves into the organic answer.
There is no paid shortcut or guaranteed placement. AI systems may use information available across websites and other sources when answering questions, so clear factual content, a technically accessible website and strong third-party evidence can all help a business become easier to understand online. That is different from buying ChatGPT Ads.
AI search visibility refers to how easily AI assistants and AI-powered search experiences can understand and surface information about your business. It overlaps with traditional SEO, good website structure, clear content and having reliable information about the business available online.
AEO is a term used for making content easier for AI assistants and answer engines to understand and use when responding to questions. In practice, much of it overlaps with strong SEO fundamentals: clear answers, factual information, structured websites and useful content written for real questions.
No. AI is changing how people research and how some informational searches are answered, but websites and search engines remain an important part of the buying journey. Businesses increasingly need to consider traditional search, AI discovery and paid acquisition together rather than treating them as completely separate worlds.
It may change where some searches happen and how often informational searches result in a website click. Commercial searches, supplier comparisons and purchase decisions still create reasons for people to visit websites, so the more useful measure is ultimately enquiries and customers rather than total website sessions alone.
Our main focus is paid acquisition, conversion, websites, CRM and tracking. We can advise on the website and content foundations that affect visibility, but where a business needs a substantial specialist SEO programme we will say so rather than positioning ourselves as something we are not.
They are different opportunities. ChatGPT Ads provide paid visibility through sponsored placements, while organic AI visibility depends on whether an assistant chooses to use or mention information about your business. A business can work on both, but paying for one does not improve the other.

Yes. OpenAI began testing ads in ChatGPT in 2026 and expanded the programme into additional markets including the UK during the year. That means advertiser tools, policies, formats and benchmarks are still developing.
OpenAI now offers a beta Ads Manager that allows eligible advertisers to create and manage campaigns directly. There are also sales-support options for advertisers with more complex requirements.
OpenAI currently supports objectives including Reach and Clicks, alongside conversion measurement and conversion-optimised campaign functionality. The product is developing quickly, so available options may continue to expand.
They can use either. Clicks campaigns use cost-per-click bidding, while Reach campaigns use cost-per-thousand-impressions bidding.
The system considers expected relevance and outcomes. Signals can include the current conversational context, landing page, title, ad copy, advertiser-provided context hints and, where personalisation is enabled, selected signals from the user's broader ChatGPT experience.
OpenAI states that ads are restricted from sensitive and brand-unsafe contexts. Its advertising policies exclude placements alongside categories such as personal health conversations, self-harm, political content and other sensitive or unsafe topics.
Yes. Ads are visually separated from ChatGPT's answer and clearly identified as sponsored content.
No. A sponsored placement does not mean OpenAI or ChatGPT endorses or recommends the advertiser, product or service.

Hi, I'm Tom, the founder at Supercharged Media. I handle new enquiries myself, so if you have a question about growing your business, ask me.

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Or call 07531 353479

TALK TO US

Let's talk about

testing AI ads.

Already spending on Google Ads? We'll ask about the business, look at the account together and tell you honestly whether we can help.

Talk to us

01 / ACQUISITION

02 / CONVERSION & INFRASTRUCTURE

The six work as one system. Start with a free audit of your account, site and tracking.

TAKING ON NEW CLIENTS - Q4

TAKING ON NEW CLIENTS - Q4

CHATGPT & AI ADS

Get ahead on AI advertising.

Tell us a little about your business.

Add a few more details

WHY NOW

A new ad channel is opening up.

01

Early competition is still limited

02

There are very few established benchmarks

03

It doesn’t work like traditional search

04

The traffic still needs to convert

01

ChatGPT Ads

02

Emerging AI placements

03

Creative & messaging

04

Landing pages

05

Tracking & attribution

06

Reporting you can act on

WHAT WE MANAGE

Everything you need to test AI advertising properly.

WHERE WE ARE NOW

HOW IT WORKS

Test it properly. Then decide.

01

Week 1–2

Baseline

02

Week 3–8

Test

03

At the end

Decide

TOM & ALIS — FOUNDERS

WHY SUPERCHARGED MEDIA

Your account stays in experienced hands.

30-day rolling / No long-term contracts / Runs alongside your existing channels

GOOGLE REVIEWS

FAQ

The questions we get asked most.

TALK TO US

Let's talk about

testing AI ads.

30-day rolling / No long-term contracts / Runs alongside your existing channels