UK Minis
Scaled from 2 Mini competitions per month to up to 3 per week, while expanding profitably into non-Mini classic car competitions.
UKMINIS is one of the UK’s leading classic Mini competition brands, with a large social following and hundreds of Mini winners since launching its giveaways in 2020.
Meta Ads
Creative Testing
Data Analysis
Growth Strategy
The Goal
Increase the volume and profitability of UKMINIS competitions, while helping the business scale beyond its existing social media audience.
The aim was simple: sell more raffle tickets, improve campaign profitability, and give UKMINIS clearer insight into which vehicles, audiences, ticket prices and competition formats were most likely to perform.
The Strategy
Supercharged Media has worked with UKMINIS for the last four years, managing their Meta ads and supporting the business with wider marketing insight.
Our work has included scaling multiple six-figure ad budgets, testing audiences and creatives, and briefing ad content designed to showcase each car and drive ticket sales.
We have also helped UKMINIS use commercial data more effectively, including insights around pricing, odds, competition length, customer behaviour, repeat purchases and vehicle selection.
This gave the business a clearer view of what was working, what was worth scaling, and how to structure future competitions more profitably.
The Results
When we first started working together, UKMINIS were raffling around two classic Minis per month.
They now run up to three Mini competitions per week, alongside selected non-Mini classic car competitions that continue to perform profitably.
Through Meta ad management, creative testing and data analysis, UKMINIS has significantly increased competition volume, reached new customers, and built a much stronger model for scaling ticket sales profitably.
