Othello Taxis
Generating hundreds of new monthly bookings while making it easier for customers to book online, through the app and via WhatsApp.
Othello Taxis is a Stratford-upon-Avon taxi company offering local journeys, airport transfers, executive travel and accessible transport.
Website Design
Google Ads
Local SEO
AI Automation
The Goal
Generate more digital taxi bookings for a local Stratford-upon-Avon taxi company.
Othello Taxis wanted to increase online visibility, make journeys easier to book, and reduce reliance on phone calls through a stronger website, app-first booking journey and Google Ads strategy.
The Strategy
We rebuilt Othello Taxis’ website to showcase its taxi, airport transfer, executive travel and wheelchair-accessible services.
The website was designed around customer convenience, with clearer service pages, local SEO and a faster booking journey.
We integrated a WhatsApp booking widget so customers can book a taxi through a simple chat journey, with automated responses that feel like they are speaking to a real member of the Othello Taxis team.
We also promoted the Othello Taxis app, giving customers a quicker, cheaper way to book, track drivers live and receive journey updates.
To support local SEO, we created an SMS automation prompting customers to leave a Google review after completing a journey.
Othello Taxis had never run Google Ads before working with Supercharged Media, so we built campaigns from the ground up around high-intent local searches.
This included separate campaigns for everyday taxi bookings and higher-value executive travel, helping the business reach people searching for taxis, airport transfers and chauffeur services.
The Results
In a recent highlight month, our Google Ads campaigns generated 208 bookings from £757 ad spend.
The taxi bookings campaign generated 159 bookings at £2.87 per booking, while the executive travel campaign generated 49 bookings at £6.14 per booking.
This gave Othello Taxis a more efficient acquisition system, helping the business generate bookings through paid search while also reducing pressure on phone-based customer service.
