Motor Trade Team
Doubled lead volume while increasing average monthly gross margin by 108%.
Motor Trade Team is a UK motorcycle buying service helping customers sell their bikes and scooters quickly, securely and without the hassle of private selling.
Meta Ads
Google Ads
Open AI Ads
Landing Pages
Lead Qualification
HubSpot Automation
Content Briefs
The Goal
Generate more motorcycle valuation enquiries while improving advertising efficiency.
Motor Trade Team wanted to scale its motorcycle buying service by generating a more consistent flow of enquiries from people looking to sell their bikes. The goal was to increase lead volume and create a more joined-up approach across its advertising, landing pages and enquiry process.
The Strategy
Motor Trade Team’s marketing was rebuilt around generating better-quality leads and helping the business buy more profitable stock.
We improved the landing pages and enquiry journey to encourage more sellers to request a valuation. We also introduced lead qualification and a HubSpot scoring system, helping the buying team prioritise leads with the greatest stock and margin potential.
Google Ads was restructured to improve targeting and budget efficiency, while Meta Ads and OpenAI Ads were launched as new acquisition channels.
Creative focused on real customer collections and common seller pain points, supported by a regular flow of fresh content from the team.
We also improved what happened after each enquiry and introduced reporting that tracked bike purchases and gross profit - not just lead volume.
The Results
Since we started working together, Motor Trade Team has doubled monthly lead volume while reducing monthly ad spend by 35%.
The impact goes well beyond lead generation. The business is now buying 25% more bikes each month, while average gross profit per bike has increased by 67%, as the higher lead volume allows the team to be more selective about the bikes they buy. Combined, this has increased average monthly gross profit from purchased bikes by 108%.
Campaign efficiency has also improved significantly. Their average cost per lead is now lower than the amount they previously paid for a single Google Ads click.
We now measure performance against the metrics that matter commercially - including lead volume, bikes purchased, cost per bike and gross profit - rather than optimising for leads alone.
