Motor Trade Team
Doubled monthly motorcycle valuation enquiries to up to 3,000, while reducing monthly ad spend by 35%.
Motor Trade Team is a UK motorcycle buying service helping customers sell their bikes and scooters quickly, securely and without the hassle of private selling.
Meta Ads
Google Ads
Landing Pages
Lead Qualification
HubSpot Automation
Content Briefs
The Goal
Increase motorcycle valuation enquiries while reducing inefficient ad spend.
Motor Trade Team wanted to scale their motorcycle buying service by generating more consistent enquiries from people looking to sell their bike. The objective was to improve lead volume, reduce wasted budget and build a clearer acquisition system across Google Ads, Meta ads and landing pages.
The Strategy
Supercharged Media rebuilt the company’s landing pages to better communicate why customers should request a valuation through Motor Trade Team.
This included clearer messaging around speed, trust, secure payment and avoiding the hassle of private selling, supported by stronger customer handover content.
We introduced Typeform lead capture forms with qualifying questions to understand seller intent, helping the sales team prioritise who to call first.
Alongside this, we restructured Google Ads to improve targeting, budget efficiency and scalability.
Motor Trade Team had never advertised on Meta before working with Supercharged Media, so we launched their first paid social campaigns from the ground up.
Creative combined real customer collection photos with Photoshop-designed Meta assets focused on seller pain points, such as bikes still sitting in the garage.
We also provide ongoing content briefs to the collection team, creating a steady flow of fresh motorcycle and scooter content for campaigns.
We advised on post-enquiry email and SMS automations in HubSpot to improve the experience after someone requested a valuation.
The Results
When we first started working together Motor Trade Team were overspending massively in their Google Ads with no Conversion Rate Optimisation processes in place.
We have now doubled monthly lead volume to up to 3,000 motorcycle valuation enquiries, while reducing monthly ad spend by 35%.
Beyond lead volume, we closely monitor conversion rates, cost per bike bought and average gross profit per bike, so campaigns are optimised around commercial performance rather than leads alone.
