Young Driver
Achieved a 16.54 ROAS from cold audiences, with a £4.27 cost per sale through Google Search.
Young Driver delivers driving lessons for children and teenagers at over 70 private venues across the UK, helping young people build confidence behind the wheel before they are old enough to drive on the road.
Google Ads
Search Ads
New Customer Acquisition
Growth Strategy
The Goal
Drive more website traffic and acquire new customers who had not used Young Driver before, while keeping the average CPA across campaigns below £5.
The focus was to reach people actively searching for driving experiences, lessons and activities for children or teenagers, and introduce them to Young Driver at the point of intent.
The Strategy
Supercharged Media launched Google Search campaigns focused on relevant, high-intent search terms.
The campaigns were designed to attract cold audiences who were already looking for services like Young Driver, but may not have previously been aware of the brand.
By targeting search demand around junior driving lessons, kids’ driving experiences and related terms, the strategy helped bring more qualified traffic to the website.
The campaign structure, ad copy and keyword targeting were continuously refined to improve traffic quality, support new customer acquisition and keep CPA within target.
The Results
The Google Search campaigns achieved a 6.7% cold audience conversion rate.
The campaigns also delivered a 16.54 ROAS from cold audiences, with a £4.27 cost per sale against an average order value of £70.61.
By targeting high-intent cold search traffic, Young Driver was able to acquire new customers profitably while keeping average CPA below the target of £5.
