De Jong Academy
Generating high-intent student enquiries at an average Google Ads cost per lead of £85.25, with each enrolled student worth over £7,000 per year.
De Jong Academy is a Stratford-upon-Avon private education centre offering small class sizes, flexible school weeks and a more personal approach to secondary education.
Meta Ads
Google Ads
Landing Pages
Typeform
Conversion Tracking
Education Marketing
The Goal
Generate high-quality student enquiries for a new private education centre in Stratford-upon-Avon.
De Jong Academy wanted to attract parents looking for an alternative to mainstream education.
The initial focus was to promote an Open Morning and generate pre-registrations. As the academy grew, the goal shifted towards promoting its education services on an ongoing basis.
The Strategy
Supercharged Media first promoted the Open Morning through Meta ads, using dedicated landing pages and Typeform to capture parent enquiries.
The messaging focused on small class sizes, flexible three-day weeks, wellbeing-led education and a more personal alternative to traditional secondary school.
After testing both Meta and Google Ads, Google became the stronger channel because enquiries had much higher intent.
The campaigns targeted parents actively searching for private schools, alternative schools, home education support and part-time secondary education locally.
These leads were more likely to speak with the team and arrange a tour of the facilities.
We also advised on landing page structure and messaging, making it easier for parents to understand the offer, enquire, call or book a visit.
The Results
A recent month of Google Ads has generated 30 enquiries, made up of 14 form completions and 16 phone calls, from £2,560 ad spend.
This gave De Jong Academy an average Google Ads cost per enquiry of £85.25.
With annual fees worth over £7,000 per student, each high-quality enquiry has significant commercial value.
