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The Car Crowd

Explore how we generated a new database of potential investors for a classic car investment platform.

The goal.

The Car Crowd is the UK’s first FCA-regulated crowdfunding platform offering fractional ownership of collectible investment cars. The platform enables people to own a percentage of a car that The Car Crowd believes will increase in value — based on the proprietary data they’ve gathered on cars that have historically appreciated. Their goal was to grow a qualified database of investors across the UK and Europe who were interested in diversifying their portfolios through alternative, asset-backed investments.

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The strategy.

To build awareness and drive opt-ins, we created a lead generation campaign offering a free PDF investor guide — Access the Inaccessible — explaining The Car Crowd’s model and showcasing case studies of past investments.


Our Meta ads combined strong visual storytelling with clear proof points, highlighting individual cars and their appreciation figures. We A/B tested different creatives, including Ferrari, Renault, and Ford examples, to identify which generated the best response. Traffic was directed to an opt-in landing page where investors could easily subscribe to receive future opportunities.

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The results.

Our campaign generated a significant and qualified investor database, enabling The Car Crowd to remarket future investment opportunities and build lasting investor trust across multiple markets.

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I've worked with Tom, Alis and the team at SCM through my business Charles & Dean Ltd for several years. They are great people and continue to provide results delivered with great service.
They feel very much part of the team and not an employed consultant.

Simon - Charles & Dean

What we've achieved through Facebook ads for some of our other clients:

Interested in working with us?

Get in touch to see how we can help you today.

Frequently asked questions.

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