Philip Ireland Competitions
Supercharged Media builds the website and sorts the legal compliance for a new luxury competition platform.
The goal.
Launch new Cotswolds and luxury themed competition website.


The strategy.
We designed a website that loaded fast on all devices and was optimised for mobile, as this is where most online purchases are made in the raffle sector.
A suitable merchant, Cash Flows, was sourced that had low processing fees and a regular payout schedule for the client.
Philip Ireland's photos and videos from his supercar sales business, Philip Ireland Performance Cars, were heavily utilised on the raffle website alongside his current brand deck - so when Philip promotes the site to his existing audience it is aligned with what they are used to seeing from the brand.
Hosting that automatically upgrades based on the traffic levels to the website was set up. In the raffle sector traffic is not linear, as you have big spikes in traffic on live draw days.
Email and SMS automated flows have been set up for when the first round of competitions go live.
The results.
A complete pre-launch package has been delivered by Supercharged Media. The client has run some pre-launch data acquisition competitions to stress-test the website and build his email list.
Philip intends to launch the business where he will be offering cars to win in 2026.

"Working with Supercharged has been a very smooth process during the pre-launch phase of our business. Our website was built to a high-standard and within the deadline."
Philip - Philip Ireland Competitions


