Mastering Google Ads Testing: The 
Secret to Boosting Your ROI

If you want consistent leads or online sales, Google Ads is one of the fastest and most measurable ways to get them.

Google Ads puts your business in front of people who are actively searching for what you sell - not scrolling past it. Unlike SEO, which can take months to build momentum, Google Ads drives immediate visibility and results you can track from day one.

For lead-based businesses, that means enquiries and phone calls from people who already have buying intent. For e-commerce brands, it means measurable sales, tracked down to the exact keyword or ad that converted.

Every campaign we run is built around data. We use real-time performance insights to optimise your targeting, bids, and creative - so every pound you spend works harder. You’ll see exactly what’s driving revenue, what’s wasting spend, and how to scale profitably.

Google Ads isn’t a gamble when done right - it’s a system. A predictable, controllable growth engine that turns search demand into sales.

Your ad budget needs to be large enough to gather statistically significant data - meaning enough clicks and conversions to make informed, data-driven decisions. If the budget is too low, performance can appear inconsistent simply because there isn’t enough data to work with.

Your ideal spend should be relative to the value of your product or service - higher-value offers generally require higher ad budgets to compete effectively in the auction.

For example, a finance broker funding £30,000 vehicles will face higher cost per customer acquisition than a clothing e-commerce store selling hoody's for £100.

We always start clients on budgets they’re comfortable with and only scale once we see a profitable, data-backed return - ensuring every pound spent is working towards measurable growth.

We pride ourselves on being small-medium business friendly and work with start-ups to established businesses.

To make sure you are the right fit we will look at: your offer, margins and the potential for scalability. Supercharged Media delivers the most impact for clients that have a proven business model and want to scale to the next level.

You’ll always know exactly where your money is going.

Every client gets a clear, actionable report with the metrics that matter - cost per lead, conversions, and ROI (not fluff like “reach” or “engagement”).

Smaller accounts get a detailed report once per month. Higher-spend clients get weekly breakdowns. The bigger your budget, the more hands-on our reporting and optimisation become.

We don’t just send reports - we explain them, so you understand what’s working and what’s next.

SEO is a long-term play. It builds authority and organic visibility over time - but it can take months before you see meaningful traffic or leads. Google Ads is the opposite: it gets you results now.

With Google Ads, you’re paying to appear at the top of search results instantly. You control who sees your ads, what keywords you appear for, and how much you spend. It’s fast, measurable, and fully trackable - every click and conversion is accounted for.

The most effective businesses use both. Google Ads drives immediate leads and sales while SEO builds long-term stability and lowers future acquisition costs. One gets you traffic tomorrow; the other keeps it coming for years.

If you already have a Google Ads account, we’ll start by auditing your existing setup to understand what’s working and what isn’t. We’ll review your campaigns, keywords, ad copy, and landing pages or website, then rebuild or optimise where needed to improve performance.

We’ll also review your tracking setup to make sure all data is being captured accurately - from form submissions to phone calls - so every decision we make is based on reliable information.

Yes - having access to your website is essential before we launch any campaigns. We use the data from Google Ads to inform ongoing website development, ensuring your site is set up to convert traffic effectively.

If we don’t believe your current website is ready to perform well with paid traffic, we’ll either suggest a few quick-win changes or build a dedicated landing page that’s fully optimised for your goal - whether that’s generating leads or selling your best-performing products.

If you are the right fit, then we are confident in the results we can provide to scale your business. However if any circumstances change then you will not be tied into a long agreement we operate a simple 30-day rolling contract.

Supercharged Media charges a combination of fixed monthly fees and commission dependant on the client business model. Our rates are determined by our monthly time investment, client ad budgets, and the revenue we generate from our campaigns.