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Luxury Group Stay

Explore how we are building a highly engaged email list and social following for a platform offering short-term stays in large luxury properties.

The goal.

Build a high-quality email subscriber list of individuals looking to book luxury group accommodation for weekends away, alongside a separate list of property owners with 6+ bedroom homes available for rent. Grow the brand’s Instagram following to enhance credibility and drive awareness.

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The strategy.

We introduced our client to Mailchimp and set up a comprehensive email acquisition campaign to build both guest and property owner audiences. Each campaign uses a variety of ad creatives and copy variations to test different hooks and identify the strongest-performing messages.

We are running a Meta Instant Form, an in-app landing page that enables users to submit their details quickly without leaving Facebook or Instagram. This approach not only improves conversion rates but also ensures 100% accurate tracking of every lead.

To automate the process, we set up an API integration in Zapier to seamlessly send all new leads from Facebook directly into Mailchimp, allowing immediate follow-up and segmentation.

For Instagram growth, we are running a dedicated follower campaign focused on newsfeed placements, testing a range of content and copy to drive engagement and build a genuine audience around the brand.

The results.

Built a highly engaged email list of 3,000 potential guests interested in booking large group properties.

Built a second email list of 232 property owners with homes suitable for Luxury Group Stay.

The email database shows strong open rates, with subscribers actively booking properties and listing their own through the platform.

3,447 people sent to Instagram, resulting in 867 new followers, strengthening the brand’s online presence in the luxury travel space.

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Tom and his team have been pivotal in building up our company's database in which we can market our services to. We are already seeing bookings from our email list!

Neil - Luxury Group Stay

What we've achieved through Facebook ads for some of our other clients:

Interested in working with us?

Get in touch to see how we can help you today.

Frequently asked questions.

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