De Jong Academy
Explore how we are generating enquiries for a new private education centre for secondary school children.
The goal.
De Jong Academy, a new private education centre for secondary school children, wanted to attract parents seeking an alternative to mainstream education — especially for students who feel misunderstood in traditional settings.


The strategy.
We promoted an Open Morning to introduce parents to the academy, driving pre-registrations through a dedicated landing page and Typeform for seamless lead capture. Our ad copy highlighted the academy’s unique offering — small class sizes, flexible three-day weeks, and a wellbeing-centred curriculum — positioning it as the bridge between traditional school and homeschooling.

The results.
The campaign generated a fully booked event and strong local awareness, leading to the first students enrolling for the inaugural academic year. De Jong Academy successfully launched with a consistent flow of high-intent parent enquiries.

Brilliant company, couldn’t recommend enough! Tom and his team have increased our business only in a matter of days… a few more weeks in and the leads are coming to us daily. I look forward to what the future will bring our company.
Gonneke - De Jong Academy


