If harnessed correctly social media is a very powerful tool to promote your business, acquire new customers and significantly increase your revenue. However, if used incorrectly it can waste a lot of time and the wrong message posted at the wrong time can quickly damage your reputation that’s taken so long to build. Supercharged Media explores the eight key benefits of outsourcing your social media:
You’ll get expert assistance
We all know how to upload an Instagram story and write a Facebook post. However, do you know what tactics work best on each social media platform? Have you tested and scaled a sales funnel that utilises social media content and ads across multiple platforms to generate a consistent supply of new business leads? If not, you have two options – spend months researching into social media trends and improving your knowledge or outsource your social media to somebody who knows exactly what they’re doing.
Stay up-to-date on the latest industry news
Social media algorithms are continuously changing. Strategies that worked well three years ago, today add no value. Facebook, Instagram, LinkedIn, Twitter, YouTube, Tik Tok regularly release new updates and features – working with a social media professional enables you to utilise the right features on the right platforms at the right time.
You’ll get the right marketing mix
Gone are the days where you can upload a handful of posts on social every week and receive high-intent enquiries. Organic reach across major platforms like Instagram and Facebook is far too low. For most companies to get in front of their target audience having the right photo and video assets with compelling copy and sufficient ad budget is a must.
All social media platforms have become highly saturated and competitive. Outsourcing to a professional agent provides a valuable outside perspective. Sometimes working so closely to your business it can be difficult to see things from the perspective of your customers and potential customers. Working with a professional social media agent can help you find the most interesting stories to communicate with customers, in a manner they understand and appreciate.
Knowledge of useful tools
Social media will take up a lot of your time if you don’t use the right tools. Social media agencies know the best software for creating custom graphics & animation, editing video and scheduling content. Searching the internet for apps, testing them out and comparing features will easily take half a day a week, probably more. Social media experts have the processes and software to save you both time and money.
Hiring a junior full-time social media marketing employee will cost at least £1,500 a month, before you pay for training, pension funds, office supplies, etc. Outsourcing to a professional social media company saves money and enables you to focus on making the professionals accountable for the results that actually matter to your business; leads and paying customers. Save money on staff costs. Make more money from social media. Simple.
Instead of spending hours every week brainstorming topics for social media content, researching your industry and competition, focus on the areas of your business that you can add meaningful value to and generate results. Don’t waste time trying to master a new skill that you know little about, leave your social media to the experts.
Beat your competitors
Working with a reputable social media marketing partner gives you an edge if you want to beat your competitors. Any social media marketing agency worth their fee should be able to implement a strategy that increases your revenue, strengthens your reputation and raises awareness and most importantly crushing your competitors. If they can’t do this – run!
Get in front of your customers every single day
Social media is a quality and quantity game. Major platforms, such as Facebook, Instagram and Twitter should be updated every single day, at the time when most of your audience are online, with content that has purpose and appropriately promotes your business. Outsourcing your social media means you’ll never miss out on an opportunity to put your name in front of potential customers.
Make Supercharged Media accountable for your success online. If you run an automotive business and want to sell more products or acquire more paying customers for your services – we’ll make this happen. We understand the trust it requires to outsource your social media, that’s why we create company WhatsApp groups with our clients for instant communication and suggest weekly calls to discuss strategy, results, ideas.
We have professional photographers and videographers that can visit your business and capture a month’s worth of engaging content in an afternoon. Having worked in-house as a marketing manager and also client-slide at a PR agency, company owner Tom Bromley, has the automotive experience to devise a marketing strategy for a broad range of businesses.
With no contracts and a range of fee structures to accommodate businesses with marketing budgets big or small, Supercharged Media is ready to grow your business in 2021.