Listers Volkswagen:

New Car Launch Lead Generation

UP GTI

The Brand:

Listers is a franchise dealership group that retails a wide variety of automotive brands. 

The Goal:

Listers Volkswagen, Stratford-upon-Avon, were set to receive one of the first UK deliveries of its new widely-anticipated hot hatch, the Volkswagen UP GTI. The dealership wanted Supercharged Media to film an informative video providing a detailed overview of the new GTIs features, performance and styling.  

The Strategy:

Supercharged Media was ready with its videographers when the GTI was delivered at the dealership. A test drive route was pre-planned around Warwickshire and the moment the car was finished with its PDI the team hit the road to film. 

The Results:

Within 48 hours of the GTIs arriving at Listers, Supercharged Media had filmed, edited and uploaded a high-quality 'first drive’ video to YouTube. In total over 24,000 views were gained, successfully driving a large influx of sales enquires to Listers with prospects eager to secure one of the early UP GTI allocations.