Classic Bahnstormers
Classic Bahnstormers is a BMW specialist that sells, services and restores classic BMWs from the 1970s to the 1990s.
The goal.
Grow an online community of classic BMW owners and enthusiasts across Facebook and Instagram by posting topical content that will resonate with future customers in order to build brand authority and trust.
The strategy.
We have managed Classic Bahnstormers Facebook and Instagram since 2019. Over the years we’ve posted content that’s provided a behind the scenes look into the business whilst strengthening appreciation for classic BMWs.
Supercharged Media has implemented a diverse content strategy. We've posted video updates documenting the progress of classic BMWs in restoration. Lifestyle content of vehicles being driven. Videos designed to educate that talk about the common areas to look at before buying a classic BMW.
We’ve ran competitions to win free services to increase engagement, and consistently shared archive BMW content from the 1980s such as television advertisements and period road tests to strengthen the interest in classic BMWs.
Our social media enables our audience to get in contact when it is suitable for them, as opposed to posting content that is heavily sales focused.
The results.
Highly engaged audience of built of 29,000 Instagram followers and 16,000 Facebook followers that compromises of classic BMW owners and enthusiasts.
Classic Bahnstormers has grown from one fulltime workshop staff member to six in three years.
Workshop regularly booking 6-months in advance for restoration jobs. 6-8 week typical waiting list for service work.
Images: Luc Lacey for Classic & Sports Car
